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About Us

Our Story

Diagnosing anaemia; non-invasively, instantaneously, inexpensively, and waste-free.

We are developing the technology for consumers and professional medical service providers to measure haemoglobin, to identify anaemia (low haemoglobin). Anaemia is one of the leading causes of burden-free years lost worldwide (WHO), with 1 in 4 people having the disease. However, diagnosis requires drawing blood, is invasive, costly, requires specialised staff and equipment, produces waste, and is slow… we’re changing that.


No blood test


No need for specialised staff


No waiting for results

Maximiliane Ekert

Head of Product

Maximiliane works in Data Scientist/BA Forensic & Financial Crime at Deloitte. She has Masters in Artificial Intelligence and Cognitive Neuropsychology from the VU Amsterdam. She has a background in psychology with a focus on cognitive neuroscience.

Andrew Harrison


Andrew is a Data Scientist: AI Specialist at ABN AMRO. He has a Masters in Artificial Intelligence from the UvA. He possesses a wide academic background in Psychology, Business,  International Relations and Computer Science.

Rahul Kumar

Head of Hardware

Rahul is an Optics Design Engineer at ASML in the Mechatronics and Measurement Department. He was previously a researcher working on integrating optics and AI to improve the precision of cancer surgery at the Netherlands Cancer Institute.

Mathias Parisot

Head of Software

Mathias is a Research Engineer at ZetaAlpha and master student of Artificial Intelligence at the University of Amsterdam. He has Bachelor degrees in Engineering and Computer Science. He has Software Engineering internships at AWS and Optiver.

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